In 2008, a friend - let’s call her Carol - asked me: "what's stopping you?". What indeed?

I had been a professional financial planner for more than a decade. For many of those years, I had considered becoming a certified coach. I took courses at Mount Royal University and the University of Calgary. My coaching books jostled for space on my bookshelf with those on financial planning. I researched accreditation programs offered in Canada and the U.S. 

But still, I felt hesitant. The coaching program required a significant investment of time and money.  And what did it have to do with financial planning?  Would I have to choose between two different career paths?  At my age, was it too late to make such a change?

Like many people faced with a significant professional or personal decision, I needed a nudge. It was Carol, herself a certified coach, who provided both the challenge and the encouragement with her provocative question – “what's stopping you?”.

Spurred to action, I phoned the Hudson Institute of Coaching, my top choice school, the very next day. In a wonderful case of serendipity, a single spot in an otherwise full program - scheduled to start the following week - had just opened due to a last minute cancellation. I was in!

To my delight, I discovered the coaching process is a perfect complement to financial planning.  My technical expertise allows me to help clients bridge the "learning gap"  by finding and explaining the relevant financial options.  My coaching skills allow me to help clients bridge the "motivation gap" by providing step-by-step action plans that make it easier to implement their chosen strategies.

It turns out I didn't have to make a choice between financial planning or coaching. By happenstance, I'd found myself at the forefront of the rapidly growing field of behavioural finance.

Building a bridge between financial planning and coaching

Building a bridge between financial planning and coaching